Industry Solutions
Industry Solutions
The proliferation of counterfeit and gray market pharmaceuticals, consumer electronics, consumer packaged goods, and printer consumables demands brand-protection solutions.
LA Label’s brand authentication solutions utilize JDSU SecureShift® Technology. This technology is extremely difficult to duplicate and distinguishes LA Label’s solutions from other security applications such as holograms, which were introduced in the 1980s. The overt effects that made holograms useful as an anti-counterfeiting measure are being reproduced by a proliferation of hologram suppliers around the globe. This has weakened holograms’ usefulness as a security technology. SecureShift Technology brand authentication solutions have proven their effectiveness in preventing counterfeiting and today protect over $70 billion of branded products.
Additional information about JDSU SecureShift Technology and Brand Authentication solutions are available on JDSU’s web site.