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Products
Counterfeiting, theft, and the gray market adversely impact profitability and can endanger consumers. As a founding member of the North American Security Printers Organization (NASPO), JDSU is unique in its ability to supply brand owners all over the world with a proven road map to protection. Our overt, covert, forensic and track and trace security technologies help maintain brand integrity on dedicated security labels, closure seals, and product labels.
LA Label is expert in printing JDSU SecureShift® Technology. Based on SecureShift Inks composed of an ultra-thin multilayer interference flake structure, optically variable microflakes shift color when a label is viewed from different angles. This unique effect demonstrates to consumers, retailers, and authorities that a product is genuine.
LA Label incorporates SecureShift Technology to produce SecureShift MetaSwitch labels and SecureShift Phantom labels. Both provide self-evident and difficult-to-reproduce security mechanisms that are strong deterrents to counterfeiting.
SecureShift MetaSwitch labels use a specially formulated non-shifting ink that matches a SecureShift Ink color. With the patented MetaSwitch effect, only a portion of the label design is printed with color-shifting ink. This highlights the contrast between the color shifting and static color part of the label. As a result, consumers can quickly and visually verify a product’s authenticity. SecureShift MetaSwitch won AIMCAL’s Technical Excellence in Security award in 2005.
SecureShift Phantom labels offer cutting-edge protection for brand owners requiring label design and graphics that adhere to all brand attributes. SecureShift microflakes are manipulated to create an eye-catching, dynamic shadow effect that moves through the security label. These unique color-shifting patterns and colors match company logos and colors and capture the attention of consumers. As an integral component of a complete brand protection solution, Phantom labels are easy to authenticate visually, yet present a massive obstacle to counterfeiters.
Supply chain integrity is a key requirement of any brand protection solution. With LA Label, security begins with the manufacture of the JDSU SecureShift microflakes. It then extends to the physical protection of the LA Label printing facility and the final delivery of the labels.
Globally, there is an increase in counterfeit and gray market products in all industries. Pharmaceuticals, consumer electronics, consumer packaged goods, and printer consumables must be protected. JDSU SecureShift Technology distinguishes LA Label’s brand authentication solutions from other security providers. For example, SecureShift Technology labels can include covert features such as IR/UV taggants for definitive authentication.
With JDSU SecureShift Technology, LA Label customers gain the advantages of aesthetic appeal; design freedom; simple, positive product authentication; and total brand security. Not only does SecureShift Technology make it easy for the public, company employees, and distributors to visually verify authenticity, its features easily blend with design elements to enhance the brand.
As a JDSU company, LA Label supplies the entire SecureShift Technology product range.
Additional information about JDSU SecureShift Technology and Brand Authentication solutions are available on JDSU’s web site.